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The 12hr-ISBN-JPEG Project by Brad Brace
about the artist

The 12hr-ISBN-JPEG Project with its interminable / relentless sequence of imagery of which one is automatically posted / emailed every 12 hours began in earnest on December 30, 1994. The basic structure of the project has been over twenty-four years in the making.

The hypermodern minimizes the familiar / the known / the recognizable. It suspends identity / relations / history. This discourse - far from determining the locus in which it speaks - is avoiding the ground on which it could find support. It is trying to operate a decentering that leaves no privilege to any center.

Pointless Hypermodern Imagery - posted / mailed every 12 hours - a spectral / trajective alignment for the 00's. A continuum of minimalist masks in the face of catastrophe / conjuring up transformative metaphors for the everyday - a poetic reversibility of exclusive events - a post-rhetorical / continuous / apparently random sequence of imagery - genuine gritty / greyscale - corruptable / compact / collectable / compelling convergence.

The voluptuousness of the grey imminence - the art of making the other disappear. Continual visual impact - an optical drumming / sculpted in duration / on the endless present of the Net.

An extension of the printed ISBN-Book / 0-9690745 / series - critically unassimilable - with imagery gradually acquired / selected / re-sequenced over time - ineluctable / vertiginous connections. The 12hr dialtone ...

y.o.p. 1994 - 2002
text by the artist

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